Paul & Yakov ’18
Creative & Art Direction, Identity

Research, positioning and identity for an outerwear brand.

Исследование, позиционирование и айдентика для бренда верхней одежды.

"Brothers Petr and Yury of the emerging Moscow-based label Paul & Yakov are focused on creating an idealized image of the Soviet Union. The duo often references Russia’s intellectual class, as well as the period from the early ’60s to the early ’80s…"
Creative Direction & Identity — Timur Makhachev
Account managing — Regina Dasaeva, Ira Strokova
Photography — Erik Panov